Five years ago, I set out to open a modern, ground-breaking, bold wedding stationery business. I believed that the invitation industry can be better with minimal and modern design, and killer service.
Along the way, I’ve created countless stationery suites that proved the above to be true. I have been featured in countless editorials, styled shoots, blogs, and publications. I have made incredible connections and I believe, have changed the wedding industry in Calgary. I am beyond proud of the products I have built, but even more so, I am grateful for the community of entrepreneurs that helped me grow and flourish into who I am and what I believe in today.
Bloom was my first business, my first jump into the crazy world of entrepreneurship. At every turn I had support from near and far, and I thank you for you helping bring this beautiful idea into reality. At every turn, there was success and there were failures. There was trial and error. There were expectations set and then broken. There were so many countless hours and ideas that I have poured into this business, all of which have brought me to where I am today.
Bloom’s story ends here.
Many challenges in the world of wedding stationery remain unsolved, and I have succumbed to a giving my heart and soul into something that isn’t a sustainable business. For this, I’m deeply sorry but please note, I have not come to this decision lightly and have considered absolutely every option before making this difficult decision.
As of today, you can no longer place orders with Bloom. I will be still working with all of my current clients to finish off their projects and send them off with a wonderful product. For the next couple months, my first priority is to help you transition to other stationers and get you down the right path.
I don’t see this as a failure and neither should you. Everything I have worked for with Bloom has steered me into a direction of being a better person and founding my new business…Swell. I’m beyond excited to share with you more of my talent on a wider scale and change the design industry in Calgary even more. So please make sure to follow me! Because I’m not going anywhere (sorry haters), just going down a path that makes me a thousand times happier.
Thank you for the time and attention you’ve contributed to Bloom and myself. I hope to still work with you all on your business needs with Swell…Now go and follow me on my new adventure!